<p class="MsoNormal">Hey all,



<p class="MsoNormal">I wanted to share some information regarding a tool I found very interesting called Intent Data Bank. An intent data bank is essentially a database that collects behavioral signals from multiple sources such as websites, emails, social media and third-party sites. I think this tool is pretty cool because it allows marketers and sales teams to analyze intent signals to figure out which prospects are actively researching solutions. This will create a more targeted outreach, and we can improve lead scores. It also great when you align marketing and sales strategy. Has anyone ever established an intent data strategy like this? I would love to hear about your experience or any advice you might have for integrating a tool like this into existing work flows.