<p class="MsoNormal">Hello everyone,



<p class="MsoNormal">I have been working on our marketing strategy and I wanted to see if there is an opportunity to have a discussion on optimizing the demand gen funnel. I find it interesting how every stage, awareness, interest, consideration and conversion takes a unique approach to content creation and nurturing. What is working for you all? Are you utilizing automation, personalization, or any analytics tools to improve performance? Let&rsquo;s pool some funnel-building strategies that actually service high-quality leads and provide true pipeline results!