<p class="MsoNormal">When thinking about b2b lead generation, what has been effective for you? I find marketers are willing to exchange good content generated through ubiquity within the social sphere, sound content, intent data and account-based marketing to pursue more high-value prospects in 2025. There are lulls that will bring on trends like AI-driven personalization and video content that are allowing brands to engage decision-makers at scale. Has anyone found success in mixing these approaches, or do you prefer continuity with a traditional approach like trade shows or referral programs?