<p class="MsoNormal">Hello all,



<p class="MsoNormal">I would like to spark a discussion on data-driven marketing strategies. Has anyone integrated an intent data platform into their tech stack? I&rsquo;ve read about it and how it allows you to get a better picture of who is researching topics related to your solution and engaging with them before they engage with you, which seems like an effective way to prioritize outreach and personalize messaging. I&rsquo;m wondering if this has impacted your lead quality or conversion rates? Are there any platforms or suggestions for getting started? I would love to hear some examples or how it fits into your demand gen workflow. Thanks!