<p class="MsoNormal">Hello, all!



<p class="MsoNormal">I've been researching ways to improve my account-based marketing efforts and recently heard the term Intent Data Bank. If I'm correct, it is a central repository of behavioral signals of buyers that marketers can use to determine if certain accounts are indicating purchase intent. Has anyone used this methodology? Was it helpful in determining lead prioritization and campaign personalization? I'm interested to know the impacts to actual rate of conversions and alignment to sales. I would appreciate hearing from you on your experiences or anything that helps determine how to leverage an intent data bank or similar repository for their account targeting actions. Thank you for your input!