<p class="MsoNormal">Hi all!



<p class="MsoNormal">I wanted to open the floor for discussion on how an Intent Data Platform can change the way you think about ABM lead generation. These platforms gather behavioral signals to help teams identify which accounts are actively researching products or services that are relevant to your business's solution. Does anyone have experience using this technology in their marketing stack? How has it affected your lead scoring or personalization strategy for campaigns? I am specifically interested in its effect on helping sales and marketing align and create better engagement with prospects. I would love to hear about any successes, or barriers to implementing intent data platforms in your marketing stack!