<p class="MsoNormal">Hello everyone,



<p class="MsoNormal">I was researching how businesses are using intent intelligence, when I discovered "Intent Data Platform" I learned that they monitor and analyze real-time behavioral signals from prospective buyers. They can capture signals like what content the prospect is reading, or what search terms they are utilizing in real-time. This evidence provides teams with the needed insights to determine where the prospect is in their buying journey, and modify the messaging to fit the prospect's context. They integrate with CRMs and marketing automation to add an efficient new tool to teams. I am curious if any of you currently have an Intent Data Platform? What is the biggest impact you have seen on lead conversion or targeting?