<p class="MsoNormal">Hello all,

<p class="MsoNormal">I wanted to begin this dialogue about how data is changing the landscape of account-based marketing. If you work in B2B, most of you are no doubt already focused on high value accounts; but are you engaging when they're actually interested? That's where ABM Intent Data comes into play. Using intent data allows marketers to understand what target accounts are actively researching solutions like yours. This gives you the ability to engage in a timelier way with more relevant messaging and a better chance of converting. I'm interested to hear how others are using intent signals to drive more effective engagement or get sales and marketing in alignment. Have you seen any measurable improvements? Let's share tactics and ideas that are working, and how different teams are leveraging insights in their campaigns!



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