<p class="MsoNormal">Hi everyone,



<p class="MsoNormal">Has anybody here used intent-based tools to help improve lead generation or account targeting? I've just recently started working with an Intent Data Platform, and it has made a big impact. It tracks digital footprints (such as content consumption and keyword searches) to spot which companies are exhibiting buying intent. This means we can do less cold outreach and more connecting with leads that are already in research mode. For us, it has enhanced lead quality and timing across the sales and marketing funnel. Which platforms are you all using? Is there a platform you like or have had challenges with? I'd love to share tools, tactics and best practices in intent-driven engagement.