<p class="MsoNormal">Dear All,



<p class="MsoNormal">I would like to initiate a conversation around buyer intent data and its power. Has anyone here looked into how it assists in calibration of marketing strategies at any level? One tool I came across recently, Intent Data Bank, literally blew my mind. It monitors digital signals such as searching and consuming content to indicate whether a prospect is in the process of researching your offering. Such targeted outreach at the right time works wonders. I wonder how others are leveraging intent data and if it has been connected to these workflows in your CRM or marketing tools. I would encourage everyone to share their experiences as it is possible we can all benefit from this tool in one way or another in the qualification of leads and engagement enhancement.