<p class="MsoNormal">Hello everyone,



<p class="MsoNormal">As many of you know, I have been trying to find ways to better integrate our sales and marketing departments, and I recently stumbled on something very captivating&mdash;ABM Intent Data. It simply summarizes the online activities of specific target accounts to isolate those who are researching your offerings. This is useful for identifying accounts that intend to make a purchase so that they can be engaged with appropriate brand content at the ideal time. Has anyone here worked with intent signals for ABM? I would love to hear how this affected your pipeline and if it was truly easier to center focus on priority high value accounts. Let us share what experiences you have had with what tools worked best for you&mdash;what did they achieve? For account-based marketing, when optimized, this seems like something that would provide tremendous benefits.