<p class="MsoNormal">Hello everyone,



<p class="MsoNormal">I was recently researching effective lead generation strategies when I stumbled upon the demand gen funnel. This is a systematic method which attempts to move prospects through various stages (awareness, interest, decision, and action). The major point is the creation of appropriate content for each level, which along with automation and analytics propels the lead to the subsequent stage. I must admit it has helped me define where to concentrate my efforts. Is there anyone here who uses demand generation funnels in their marketing? Would be interesting to learn what has worked best for your audience!