<p class="MsoNormal">Hello all,



<p class="MsoNormal">Has anyone been thinking about how to be more effective as account-based marketers? I recently started learning about ABM Intent Data, and it's a total game-changer. It can help identify accounts that are actively displaying buying signals which allows you to focus on prospects that really matter! I'm curious how many marketers are using it, integrated with their CRMs or used as a layer in their ad targeting (or both)? Share your experience and tools to collect and act on this type of data. I would love to hear thoughts!