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<p class="MsoNormal">Let&rsquo;s discuss how businesses can extend the visibility of their content beyond just their own channels. B2B content syndication is an effective model whereby companies post their content, whether it is a whitepaper, blogs, or case studies, with a third-party publisher. This allows businesses to extend their audience through a targeted approach to an audience that has a predilection for that specific subject matter. Content syndication increases brand awareness and drives qualified leads by reaching decision-makers and influencers within supporting industries. Have you included content syndication in your marketing? What were your results?

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