<p class="MsoNormal">There is much debate is around what is a good Intent Data Provider. Some teams rule out providers based on accuracy while some based on the number of different signal sources. What is most important is that the provider offers timely insights that correspond with your sales cycle. Ideally an Intent Data Provider isn't simply delivering raw data, but providing intelligence to help you customize your outreach to increase conversions. The choice of partner is really determining success of your entire demand generation process.

<p class="MsoNormal">



<p class="MsoNormal">