<p class="MsoNormal">In today's competitive digital landscape, businesses are increasingly leveraging b2b content syndication to amplify the best use of their b2b digital marketing assets. Content syndication is distributing branded content in a conscious manner across pre-determined third-party sites in a strategic way to help brands maximize their reach and generate leads, while also presenting an opportunity to promote your content to decision-makers in their feed who are actively researching related topics. If you're a marketer who needs to grow lead quality and content ROI, content syndication is an effective scale and more strategic option.