<p class="MsoNormal">Recently, I've been exploring b2b content syndication and would love to hear how others lean on it for top-of-funnel spark. It feels like an efficient way to recycle assets and place them in front of decision-makers beyond our owned feeds. The trick, of course, is choosing the right syndicators and tracking real ROI. Which formats-white papers, articles, or even infographics-have delivered for you? Do you then loop those audiences into retargeting or nurturing? Lets swap ideas on making syndication work harder for visibility and solid leads.