<p class="MsoNormal">Has anyone here tried b2b appointment setting for their sales team? This is something I have been wanting to automate and scale for our business as it keeps coming up in my searches. From what I understand, this is allocating an external company to manage reaching out and scheduling the meetings with potential clients so that your sales team can solely focus on closing sales. My main concern at this point is how much value it adds, particularly whether it improves ROI or not, especially with regard to opportunity cost of spending resources on lead generation vs return received from marketing spend. Would really welcome any updates about real case scenarios, problems faced, or suggestions on implementing this approach in order to derive maximum value out of this strategy.