<p class="MsoNormal">What has been people's observations regarding precision marketing lately? I've noticed a clear move towards using deep analytics and customer information with the goal of delivering very targeted messages. I feel like in a competitive environment it certainly makes sense to personalize marketing campaigns and target audiences at the proper time. Has anyone found any specific tools or ways of using precision marketing that really improved engagement or ROI? I would like to talk about how you've used this type of approach and if you have any suggestions for making the most of it.