<p class="MsoNormal">Can anyone in this group share experiences with implementing an intent data bank into their marketing efforts? I'm intrigued by the opportunity to aggregate behavioral data such as website visits and content downloads to determine the best opportunities to engage with prospects that are ready to buy. From what I've read, this is very effective for improving lead scoring and helping to personalize the outreach. Have any of you seen a noticeable increase in conversion rates or efficiencies in sales once you started incorporating intent-based insights? I would love to hear any real-life experiences, best practices and/or challenges you experienced while adopting this technology.