<p class="MsoNormal">Let's explore b2b demand generation and how it can impact pipeline growth. Has anyone transitioned from traditional lead generation to a more holistic demand generation strategy? I am interested in hearing about tactics that have worked for you&mdash;including content marketing, webinars, account-based strategies, and any others&mdash;in nurturing prospects through their buyer's journey. What metrics do you use to measure that success? Also, how do you facilitate alignment between sales and marketing so everyone improves results? Here&rsquo;s your chance to share any tips, success stories, or lessons learned from your b2b demand generation campaigns.