<p class="MsoNormal">Is there anyone on this thread who has noticed measurable benefits when implementing b2b demand generation services? I am interested to hear just what tactics, like, multi-channel campaigns, content syndication, or lead nurturing have resulted in a better pipeline for your company. It looks like they significantly reduce the burden of identifying qualified leads, but I'd love to hear of any struggles you had optimizing your demand generation strategy and any best practices you found along the way.