<p class="MsoNormal">I'm interested in hearing about how others are executing Precision Marketing programs this year. Given the increased focus on customer data-driven segmentation and personalized messaging, what resources/tips do you find are most effective in communicating with micro-segments? In your opinion, should we focus on existing customers or new prospects? I have found that implementing analytics to drive dynamic content and personalized campaigns can significantly increase engagement and conversion rates. How do you measure your success in ensuring your outreach is efficient and effective in such a competitive space?