<p class="MsoNormal">In B2B marketing, a b2b lead generation funnel is the structured path that prospects take from the point of awareness through to becoming a loyal customer. Have you noticed that the main parts of the funnel: awareness, interest, evaluation, decision, and action require different strategies? For example, when it comes to awareness and prompting interest, I have noticed that content marketing & SEO tend to do better, while webinars & demonstrations help with conversion. I have become aware that lead qualification and nurturing are important to avoid wasting time on poor fit prospects. What tactics, programs, methods, templates, or tools have you used to refine and maximize the value in all stages of your funnel to realize the best ROI?