<p class="MsoNormal">Has anyone used a b2b content syndication campaign before to increase lead generation? I have seen that you can distribute content on other qualified third party sites that may significantly improve overall brand exposure with qualified prospects. The important part of this process is finding the right partners and making sure your content is applicable for their audience. What type of strategies have worked for you in measuring ROI or lead quality throughout the campaign? I would definitely be curious to hear challenges you have faced and maximize syndication to your full capabilities!