<p class="MsoNormal">Curious about how other people have configured their lead nurture program to move prospects through the sales funnel. For my part, I've found that timely and personalized communications can create a substantial difference in prospects&rsquo; engagement and conversion rates. Automation tools cut down on the manual work involved, but I wondered how you continue to add the human touch within automated communication touchpoints. More specifically, how do you balance the automation with personalization, and what types of content have you found most effective for nurturing prospects? I welcome sharing best practices regarding how to segment audiences and measure past performances to be assured that leads are sales-ready.