<p class="MsoNormal">I am wondering if anyone else has observed the influence of Account Based Marketing in targeting strategic clients from a B2B perspective. There is a close collaboration between sales and marketing as opposed to a broader approach where companies are targeting specific accounts. The discussions here show that it enhances personalization for outreach which aligns teams and drives a higher ROI. For those that have undergone this change, what platforms or tactics helped in streamlining the efforts? Any notable wins or challenges in moving from traditional lead generation to such concentrated approaches? I&rsquo;m eager to learn what&rsquo;s working and what isn&rsquo;t for your teams.