<p class="MsoNormal">Looking to learn how other market participants are incorporating Content Syndication Service into their marketing mix. There is discussion of distributing content through relevant third-party channels to increase the reach as well as qualified lead generation. From my understanding, syndication expands audience and attracts high-intent users but I wonder what happens to brand control and SEO. Those who have attempted this, what platforms were the most productive in terms of leads and traffic? Did you need to modify content for various sites, and how do you define success in syndication efforts?