<p class="MsoNormal">I&rsquo;m looking to hear from anyone who&rsquo;s kicked ABM lead generation services into their outbound game. The buzz is that these services mix smart data with super-personalized outreach to the accounts that matter most, so you end up with quality leads instead of a long list. B2B marketers in the threads keep recommending that if you put your energy into a tight circle of dream clients instead of a broad list, you get better replies and a higher chance to score a sale. What do you think about mixing ABM leads with more traditional methods? Have you spotted a bump in how fast the sales pipeline moves when you stack ABM against a wider-cast strategy?



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