<p class="MsoNormal">Hey everyone&mdash;have any of you run a b2b content syndication campaign for lead gen that really took off? I&rsquo;d love to swap notes on what worked and any surprises you hit along the way. From what I&rsquo;ve seen, pushing solid content through partner networks helps land the right B2B folks, but I still wonder about the nitty-gritty. How do you tell if the leads are actually worth the effort, and which platforms or vendors do you trust to pull it off? I&rsquo;m all ears for stories, the headaches you faced, or any cool tricks you&rsquo;ve used to keep engagement hot.