Usually, yes. In the google tv vs roku price comparison, Roku is often the cheaper option. Roku products are available in a variety of models with the cheapest streaming sticks. Google TV devices such as Chromecast with GoogleTV are also inexpensive although they are slightly more expensive. When asking roku vs google tv in terms of price, Roku wins for being more cost-effective. But Google TV is enhanced by new functionality such as tailored recommendations and more powerful voice assistant.