Cach tranh quang cao bi tu choi tren Facebook

Trong the gioi quang cao Facebook Ads (Meta Ads), viec quang cao bi tu choi (Ad Rejection) la mot van de thuong gap, gay mat thoi gian, chi phi va tham chi dan den khoa tai khoan quang cao hoac Fanpage. Viec nay thuong xay ra do vi pham chinh sach quang cao ngay cang nghiem ngat cua Facebook. De dam bao cac chien dich cua ban luon duoc phe duyet (Approved) nhanh chong va duy tri suc khoe tai khoan (Account Health), ban can nam vung cac quy tac cot loi. Bai viet nay se phan tich cac ly do pho bien nhat khien quang cao bi tu choi va cung cap cac bien phap phong ngua thuc chien de tranh gap phai cac rac roi khong dang co.

xem them: Cach tranh quang cao bi tu choi tren Facebook.

1. Nhung loai Noi dung va San pham bi Cam hoan toan

Nguyen nhan hang dau khien quang cao bi tu choi la do vi pham cac quy dinh co ban ve san pham va dich vu bi cam. Facebook cam quang cao cac loai hang hoa va dich vu gay nguy hiem, khong hop phap hoac thieu dao duc.

Ban phai tuyet doi tranh quang cao cac san pham nhu thuoc la, ma tuy, thuoc cam, thuc pham chuc nang khong co nguon goc ro rang, vu khi, dan duoc, hoac cac san pham va dich vu lien quan den nguoi lon. Dac biet, cac san pham/dich vu tai chinh phuc tap (vi du: tien ao chua duoc cap phep, vay tien voi lai suat qua cao) cung thuong bi kiem duyet gay gat. Ban can nghien cuu ky Luat Quang cao cua Facebook truoc khi bat tay vao thiet lap chien dich, de dam bao nganh hang cua minh khong nam trong danh sach bi cam.

Ngay ca khi san pham cua ban la hop phap, Facebook van co the tu choi neu hinh anh hoac ngon ngu su dung vi pham. Vi du, su dung logo gia mao cua cac thuong hieu lon (hang nhai, hang gia) cung dan den viec tu choi lap tuc.



2. Vi pham ve ngon ngu va Noi dung gay cam giac tieu cuc

Mot trong nhung diem mu khien nhieu nha quang cao bi tu choi la ngon ngu su dung gay vi pham cac quy tac ve noi dung gay cam giac tieu cuc hoac phan biet doi xu.

Facebook nghiem cam cac ngon ngu mang tinh phan biet chung toc, dan toc, ton giao, gioi tinh, xu huong tinh duc, hoac cac benh ly y hoc. Ban khong duoc phep su dung cac tu ngu mang tinh doan chac, cam doan, hoac khang dinh qua muc ve tinh trang suc khoe hoac tai chinh cua nguoi xem. Vi du, cac cau nhu: "Ban co muon giam 10kg trong 7 ngay khong?" hoac "Ban bi benh tieu duong can doc ngay" thuong bi tu choi vi chung nham thang vao dac diem ca nhan gay xuc pham hoac hua hen ket qua phi thuc te.

Bi quyet de tranh tu choi trong phan van ban chinh (Copy) la viet ve san pham thay vi viet ve nguoi dung. Hay su dung ngon ngu mang tinh thong tin, ke chuyen hoac chia se thay vi tham van, doan mo ve van de cua ho. Cac chuyen gia tai Lolo Media luon biet cach su dung cac ngon tu mem deo va thong diep ben vung de tranh cac tu khoa bi cam ma van dam bao suc thuyet phuc cua quang cao.



3. Loi Ky thuat ve Hinh anh va Trang dich

Ngoai noi dung, cac loi ky thuat ve hinh anh va Landing Page cung la nguyen nhan pho bien dan den Ad Rejection.

Hinh anh va Video

Ty le van ban (Text Ratio): Truoc day, Facebook co quy tac 20% van ban tren anh, mac du hien tai quy tac nay da duoc loai bo, nhung cac hinh anh co qua nhieu van ban van bi Facebook danh gia thap (gia tang CPM) hoac gay kho chiu cho nguoi dung. Ban van nen giu van ban o muc toi thieu va ro rang tren hinh anh.

Hinh anh truoc-sau: Cac hinh anh so sanh truoc va sau (vi du: giam can, tri mun) thuong bi tu choi vi chung tao ra ky vong phi thuc te hoac nhan manh qua muc vao mot phan co the.

Trang dich (Landing Page) kem chat luong

Quang cao co the duoc phe duyet, nhung neu trang dich (Landing Page) cua ban khong tuan thu chinh sach, quang cao van co the bi tu choi sau do.

Toc do tai: Neu Landing Page tai qua cham, Facebook co the danh gia no la trai nghiem kem chat luong.

Thong tin thieu minh bach: Trang dich thieu thong tin lien he ro rang, chinh sach hoan tien/doi tra, hoac co qua nhieu pop-up gay nhieu co the bi tu choi.

Link bi hong: Duong link quang cao bi hong hoac dan den mot trang 404 la mot loi ky thuat nghiem trong can tranh.

xem them: https://lolo.vn/cho-thue-tai-khoan-quang-cao-facebook-ads/

4. Bien phap Phong ngua va Cach Khang cao hieu qua

De duy tri suc khoe tai khoan quang cao va toi thieu hoa su co, ban nen ap dung mot so bien phap phong ngua va biet cach xu ly khi bi tu choi.

Chien luoc Phong ngua

Dung Business Manager (BM): Luon thiet lap cac chien dich thong qua Trinh quan ly kinh doanh (BM). BM giup ban phan biet ro rang cac tai khoan quang cao, Fanpage va Pixel, giup de dang quan ly va phuc hoi hon khi mot thanh phan gap su co.

Kiem tra Noi dung truoc: Su dung cong cu ben ngoai hoac xem xet cac mau quang cao tuong tu tren thi truong da duoc phe duyet de hoc hoi. Neu ban nghi van, hay chay mot chien dich test nho voi ngan sach toi thieu truoc.

Tuan thu Luat 25%: Luon dam bao rang trang dich cua ban khong co qua 25% thoi gian tai la loi thong bao hoac link hong.

Quy trinh Khang cao (Appeal)

Khi quang cao bi tu choi, hay lam theo cac buoc sau:

Doc Ky Ly do Tu choi: Facebook thuong cung cap ly do chung chung. Ban phai tu kiem tra xem noi dung, hinh anh hay Landing Page cua minh vi pham chinh sach nao cu the.

Sua Loi va Gui Lai: Sua loi vi pham (doi tu, thay hinh anh, sua Landing Page) va gui yeu cau xem xet lai (Request Review) trong Ads Manager.

Lien he Doi tac: Neu ban tu tin rang quang cao cua minh khong vi pham, hay lien he voi doi tac uy tin hoac doi tac ho tro quang cao de duoc ho tro khang cao truc tiep voi Facebook. Viec khang cao qua cac kenh ho tro chuyen nghiep thuong co ty le thanh cong cao hon.

Tom lai, viec tranh quang cao bi tu choi tren Facebook la mot phan quan trong cua cong viec Marketing so. No doi hoi su can than, nghien cuu ky Luat Quang cao va su thich nghi lien tuc voi cac cap nhat chinh sach. Bang cach nam vung cac quy tac ve noi dung cam, ngon ngu vi pham va chat luong trang dich, ban se dam bao tai khoan quang cao cua minh luon hoat dong on dinh va hieu qua.