As a researcher, you can hear a lot about the concept of qualitative vs quantitative data but what is the actual distinction? Quantitative data is concerned with numbers, measures and measurable results; qualitative concerns words, pictures and subjects. One of them tells you how much, the other assists you in knowing why and how. They each have their advantages, quantitative breadth, qualitative depth. Combining the two can be an effective way to have a balanced view of your topic. It all depends on understanding which one to employ or when to blend the two and that is why you must learn which to apply in your future study.

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